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Lindex's new global communication concept 'Made for Play' portrays the world through children's eyes where play is in focus and imagination is limitless. The message has a dual-
… read morelayered meaning and aims partly at children's innate playfulness, partly at Lindex's garments designed for play.
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Credits
Other credits
Agency: Lindex Inhouse
Art Director: Garri Frischer
Creative Copy: Noora Faraj
Creative Director: Martin Cedergren
Project Executive: Eva-Lena Hedin Khalil
Production Executive: Ann-Sofi Blom
Graphic Designer: Jelena Bondarciuk
Graphic Designer: Åsa Westlund
Social Media Content Specialist: Carolina Ling
Stylist: Inhee Kwon
Business Lead: Åsa Theleen
PR & Influencer Marketing Manager: Susanna Antonini
Social Media Manager: Jeanette Olsson
Global Media Lead: Malin Lindman
Global Media Lead: Lillie Paulsson
Paid Social Media Lead: Antonella Dellsén
Marketing & Customer Analyst: Sara Ritzby
Consumer Insight & Research Manager: Sofia Götestam
Director of Global Marketing: Linda Olsson
Production Company: Tarot Pictures
Director: Sebastian Sandblad
DOP: Stellan Runge
Executive Producer: Daniel Eskils
Producer: Ida Larsson
Production Manager: Olesia Bil
Stills Photographer: Fredrik Bengtsson
Service Production Company: Tickle Film
VFX: Acecat VFX
Music: Andreas Pfannenstill
Music Lyrics: Sebastian Sandblad and Andreas Pfannenstill