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Evian: Mountain of Youth
After over a decade of celebrated and multi-awarded campaigns with the ‘famous’ evian babies, BETC Paris and evian write together a new chapter in the history of the brand and invite us all to discover ‘The Mountain of Youth’. This new global brand platform will take us on a fun, whimsical journey into the heart of the Alps, where the source of evian water begins. The campaign reignites the iconic ‘Live Young’ brand signature, inspiring people to adopt a rejuvenating experience for the body and mind in a playful mindset, regardless of age. By cleverly twisting the universal magic water myth, the Fountain of Youth, BETC pays an homage to evian’s unique heritage of the pristine French Alps, where evian’s mountain-made mineral water is sourced through 15 years of natural filtration through Alpine glacial rocks.
Brand Managers: Antoine Portmann, Dawid Borowiec, Isabella Bertin Related |
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