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American Family Insurance: United
Last year, American Family Insurance debuted a new creative campaign to bring its long-running “Insure Carefully. Dream Fearlessly” platform to life. “Life’s Better” presented a new twist on the brand’s timeless positioning, centered around the idea that when you feel totally protected, you’re free to enjoy the dreams you’ve worked so hard to achieve. The work is anchored in the core brand visual, the red roofline, which has been a part of the company for more than 60 years. And the work is working: since the “Life’s Better” campaign launched, research has shown ad recognition and brand linkage have increased significantly, as did brand awareness among African American and Hispanic audiences. Three new commercials, created by Elite Media, American Family’s creative agency partner, debut this month, showcasing an evolution of last year’s storytelling, personal resonance and cultural relevance. The new commercials will be seen across broadcast, cable and social media channels.
“Life’s Better” keeps getting better.
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