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Last year, American Family Insurance debuted a new creative campaign to bring its long-running “Insure Carefully. Dream Fearlessly” platform to life. “Life’s Better” presented a new twist on the brand’s timeless positioning, centered around the idea that when you feel totally protected, you’re free to enjoy the dreams you’ve worked so hard to achieve. The work is anchored in the core brand visual, the red roofline, which has been a part of the company for more than 60 years. And the work is working: since the “Life’s Better” campaign launched, research has shown ad recognition and brand linkage have increased significantly, as did brand awareness among African American and Hispanic audiences. Three new commercials, created by Elite Media, American Family’s creative agency partner, debut this month, showcasing an evolution of last year’s storytelling, personal resonance and cultural relevance. The new commercials will be seen across broadcast, cable and social media channels.
“Life’s Better” keeps getting better.
Other credits
CLIENT: AMERICAN FAMILY INSURANCE
Sherina Smith - Enterprise Chief Marketing Officer
John Valadez - Marketing and Advertising Manager
Lindsey Maier - Senior Marketing Specialist
Nick Baillies - Senior Marketing Specialist
Paige O’ Hough - Associate Marketing Specialist
Jacki Witkowski - Creative Services Consultant
Tracy Siemion - Senior Marketing Specialist
BethAnn Meier - Director, Field & Product Marketing
CREATIVE AGENCY: ELITE MEDIA
Chris Crawford - Founder & CEO
Gati Desai Curtis - President
Jindai Joseph - Executive Creative Director
Adam Glickman - Creative Director
Craig Feigen - Creative Director
Mo Alsadi - Art Director
Melanie Cornish - Executive Producer
Charise Mita - Brand Planner
Steve Centrillo - Engagement Director
April Smith - Account Director
Kecia Paredes - Account Director
Kristel McAulay - Account Executive
Jonneé Tonsel - Project Manager
Jackie Crockwell - Project Coordinator
OTHER AGENCY PARTNERS
Jim Santora — EVP, Senior Director, BBDO New York
Tessa Binney — SVP, Account Lead, Publicis Collective, Publicis Media
Sarah Marren — SVP, Experience Planning, Publicis Collective, Publicis Media
Anna Crabill — Account Director, SEER
Ashley Waller — Director of Brand Experience, Publicis Collective, Publicis Media
Peter Maguire — SVP, RAPP
Jennifer Strachota — Group Director, Client Services, Revolution
PRODUCTION COMPANY
The Corner Shop
Peter Thwaites — Director
EDITORIAL HOUSE
Work Editorial NY
VISUAL EFFECTS
The Mill
MUSIC
Sonic Union
