Tank 500: Hiker

As GWM continues to expand its range of purpose built vehicles, 2024 sees GWM launch their next off-road 4x4 offering in the all-new Tank 500 Hybrid. Launching into a competitive 4x4 segment that has been dominated by mainstay nameplates like the Toyota Prado & Nissan Patrol, The Hallway where tasked with launching this new product with a campaign that would both capture our target audiences attention, whilst at the same establishing the Tank 500 as the newest and most exciting product within the 4x4 category.