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Top 6: June 5th 2024
Outdoor
PEDIGREE: Adoptable. By PEDIGREETop 6: June 5th 2024
Adoptable is a first-of-its-kind initiative that combines proprietary technology with PEDIGREE®’s global ad reach to turn the brand’s digital ads into ads for shelter dogs, accelerating PEDIGREE®’s mission to end dog homelessness.
It uses a bespoke AI model to transform a basic photo of a shelter dog into studio quality photography, giving the shelter dogs a ‘glow up’, and generating a fully augmentable CGI rig which can be positioned to suit any media format. This photo-real double can then be placed into any digital output, with the shelter dog changing in real time based on location. Now every dog you see, is available for adoption right now, near you. And when that dog is adopted, it’s instantly flagged and dropped out of media rotation.
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