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Top 6: June 5th 2024
Experiential

Monash University: Meet Younger You

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Top 6: June 5th 2024
For many, a successful career starts at university. But if you dig a little deeper, it's not about forging a path to wealth, nor power. True success is determined by how proud you'd make your younger self.

In an experience like no other, we surprised Monash students and academics with the age-old, impossible question: “would your younger self be proud of you?”. Using AI in a groundbreaking way, we combined generative and deep learning technologies to bring their younger selves to life and surprise them with the answer.

The experience didn't just show that Monash students and academics are making their younger selves proud, it proved that the university has the education, facilities and expertise to turn any big ambition into action.
Credits Other credits

Client: Monash University

Chief Marketing Officer & VP: Fabian Marrone

Director, Global Marketing: Caroline Knowles

Senior Manager – Demand Generation: Jane Mahuru

Senior Marketing Coordinator: Sarah Leach



Production Company: AIRBAG

Director: Bec Peniston-Bird

Executive Producer: Martin Box

Production Manager/Producer: Jess Junor

Managing Partner: Adrian Bosich

Offline Edit: Ramon Watkins & Louise Mullins

VFX: AIRBAG VFX

Post Producer: Nick Venn

VFX Artist: Travis Hogg

Colourist: CJ Dobson, CSI

Online Editor: Jamie Scott

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