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Top 6: June 5th 2024
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Michelin: On The Road And Beyond

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Top 6: June 5th 2024
The new brand film was a creative challenge entrusted to the BETC advertising agency. The production uses a dramatic form, drawing on the talent of filmmaker Henry Scholfield, and bringing Michelin’s innovative spirit to life with a careful balance of highly cinematographic shots and 3D tech touches.
Credits Other credits

Brand Managers: Jean-François Laforge, Laure Perramond, Emmanuelle Gaillochet

Agency

Agency Managers: Guillaume Espinet, Marion Gondeau, Alice Takagi, Guewel Essioux, Julie Litos

Assistant Art Director: Corinne Chamoun

Strategic Planner: Mattia Bellomo

Creative Resources Coordinator: Celia Chiarotto Dafi

Production

Producer: Olivier Dubocage

Post Production: The Mill

Related

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Michelin: EV
Michelin: EV
BETC Paris

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