Heineken Silver has announced that they will once again be stepping into the Marvel Cinematic Universe (MCU), this time to celebrate the release of Marvel Studios’ “Deadpool & … read moreWolverine”, in U.S. theaters July 26. The collaboration will include an exciting, new creative campaign featuring the film’s stars Ryan Reynolds (Deadpool) and Hugh Jackman (Wolverine), where fans will see how Heineken Silver is the perfect bridge to help resolve the bitterness between Deadpool and Wolverine. In the spot, Deadpool entices Wolverine to rise above hostility, offering to instead share a Heineken Silver rather than fight. The campaign will include a television spot, in-store promotion, as well as digital and social media support.
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