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Top 6: June 12th 2024
The harrowing sight of a newborn's carer struggling to cope with the demands of early parenthood is played out in a confronting new Gidget Foundation Australia campaign, developed by … read moreOgilvy Network ANZ.
Live this week, the new campaign aims to remind the broader community that newborn parents need as much tender care as their babies, in what can be an overwhelming time of change for many. Using the endline ‘Gidget Foundation is here for you’, it also positions the not-for-profit organisation as a leading point of emotional support and mental health care for expectant and new parents.
The campaign was developed as a joint project between WPP, Ogilvy Network ANZ and Hogarth, spearheaded by WPP’s Chief Strategy Officer Katie Rigg-Smith, and Ogilvy ECDs Kristal Knight (NZ) and Hilary Badger (Melbourne) who led creative.
The campaign was launched on June 1 to coincide with the Global Day of Parents, and is now live across broadcast TV, BVOD, social, radio, digital OOH, large format OOH, and YouTube.
read less...Casting Agency: Citizen Jane
Post House: Arc Edit
Editor: Joanna Scott
Post Producer: Amelia Walton
Sound company: Massive Music
Sound Designer: Myles Lowe
Composer: Lance Gurisik
Sound Producer: Luci Roe
Photography Production Company: Photoplay
Photograther: Lester Jones
MD/Exec Producer: Alison Lydiard
Gidget Foundation
Arabella Gibson – CEO, Gidget Foundation Australia
Alicia Yelavich – Marketing Director, Gidget Foundation Australia
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