PAK'nSAVE: Wall of Frames

At PAK’nSAVE, we do everything we can to keep our supermarket prices low. That’s why our spokesperson is an animated stickman. Just when you thought we couldn’t get any cheaper, instead of creating our own TV ad, we got the public to do it for us, turning a wall of 27 street posters into a 15 second TVC, or as we like to put it, a savings masterpiece.

We had entries flooding in of people filming our posters and sharing them across social for the chance to get their submission onto national television. Which, one lucky winner did. Who’d have thought street posters could make for such great TV? And such great savings at everyone’s favourite low-cost supermarket.