TasWater: Water. It’s Tasmania’s Thing.

Clean, pristine water shapes so much of the unique lifestyle Tasmanians are proud of. And as guardians of water in the state, TasWater invests incredible time and energy maintaining this precious resource.

When TasWater wanted community feedback on future pricing and services, they needed to instill that same sense of pride people had in their state, into their water.

We knew that when people felt ownership over something, they would work harder to protect it, so our campaign reminded Tasmanians of water’s key role in their lives and extended that guardianship of water to every Tasmanian.