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A new humorous campaign delves into the irresistible allure of cats and their unwavering preference for the SHEBA brand. Developed by AMV BBDO, the latest instalment of the " … read moreResistance is Futile” platform showcases the lengths cat parents go to in their quest to please their feline companions, only to discover that All They Want Is SHEBA.
The campaign supports the launch of the new and improved SHEBA range. Featuring upgraded recipes and innovative additions such as the SHEBA Sauce Collection and SHEBA Kitten, the brand aims to cater to every cat's discerning palate with a tantalising array of flavours and textures.
A series of films articulate the insight that pet parents will do anything for their cat, and that all too familiar feeling of realising the gift they thought would finally land, is once again rejected. Ultimately, the spots depict cat parents’ willingness to indulge their cats’ desires, capturing that moment of mutual seduction. Directed by GRANDMAS through Academy Films, the films star Russian Blue’s mesmerising teal eyes to deliver the humour in a simple and engaging way. They convey irreverence, with a "knowing smile", a "twinkle in the eye", making it disruptive but relatable. In versions of 20, 15 and 6 seconds, the films will run on TV and social media.
read less...Client name: Katie Griffiths, Teresa Guerriero and Fernanda João Crepaldi
Agency Planning Team: Kerrie Boyes
Agency Account Team: Laura Balfour, Richard Mitchell, Georgia Thompson, and Niamh McCafferty
Agency Producer: Zoe Robley
Agency Designer: Francesca D’Costa
Media Agency: EssenceMediacom
Audio post-production: Sam Robson @ No.8
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