Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Print

Vivo Brazil: Roulette

As children and young people are increasingly immersed in interactive worlds, especially in the online gaming universe, global studies indicate that a child can spend even more time, money, and experience more anxiety than a professional gambler. Faced with this scenario, Vivo and the Africa Creative agency, with the technical support of the Regional Psychology Council of São Paulo (CRP-SP), have created a platform aimed at creating more conscious consumption of online games by younger audiences.

The platform, named Vegas Generation, was created to help parents, guardians, caregivers, and educators promote a more healthy, responsible approach to children’s online gaming activity. Vegas Generation serves as a clear guide that can help detect problematic usage of online games by children, something that has concerned parents, caregivers, educators, and young people’s advocates around the world. Additionally, Vegas Generation’s platform provides caregivers with access to relevant information on the subject.

In order to definitively identify signs children are engaging in potentially harmful online gaming activity, the platform, www.vegasgeneration.com, gives parents, guardians, and caregivers a test in which their own answers indicate if their child is playing games beyond what experts consider a normal amount. www.vegasgeneration.com provides suggestions and guidance on taking the first steps to deal with a child’s toxic online gaming. All content production of the platform and support were done in partnership with Luiza Brandão, a psychologist specializing in children and adolescent behavior, who has been assisting families facing this problem for seven years. As part of her investigation into the problems of kids and gaming, Brandão wrote an article for her postgraduate degree in Clinical Psychology at the University of São Paulo (USP) on factors associated with the misuse of video games among Brazilian teenagers.

The rollout of Vegas Generation promoted on Vivo’s social media channels, along with impactful images produced by artificial intelligence that depict the reality of the gaming issue along with illustrating the solutions. Finally, a Google search strategy will be implemented to answer the most frequently searched questions by parents and relatives on the search engine.
Credits Other credits

Co-COO: Heloisa Pupim

Client Services: Camilla Steiman, Larissa Bertin, Rafaela Petita, Natalia Chamadouro e Barbara Passos

Media: Pedro Eustaquio, Jefferson Sales, Tatiana Araujo, Dani Laterza

Strategy: Ana Kuroki; Anne Corbucci, Nathalia França e Katiane Souza

Content: Patricia Colombo, Aline Botelho, Naty Moreno, Aline Khoury



VP of Special Projects and Creative Content: Juliana Leite

Director of Special Projects: Lica de Souza

Project Manager: Giovanna Lima

Creative Producer: Lais Cattena, Thays Miranda, Theo Etlin, Raquel Martins

Production Assistant: Valentina De Luca

Intern: Marina Rabello



Director of Sustainability and Institutional Relations: Raphael Vandystadt



RTV: Rodrigo Ferrari, Tais Olhiara



Case Edit: Dani Seabra, Thays Silva

Motion: Diego Oliveira

Color: Fabio Mackza



Creative Research Director: Estevão Mabilia Meneguzzo

Creative Research Manager: Eduardo Berardinelli

Creative Researcher: Bea Ribeiro, Mana Black

Head of Sales and Strategy: Victoria Scaff

Atendimento: Bruna Chamlian, Patricia Aguiar,, Giovanna Saad, Karin Diniz

Production Coordination: Katiucia Soares, Thalita Machado

Director of Photography: Will Etchebehere

Service Metanoia Content: Federico Ameglio e Veronica Berta

Assistant Director: Lu Camargo

Post-production Coordination: Roberta Bruzadin

Post-Production Service: Claudia Rocha

Finisher: Fabio Abreu / Roberta Bruzadin

Editor: Ivan Kanter

Color: Osmar Jr.

Finisher: Leandro Pena / Marcio Mattos



AI image post-production: Studio Boreal



Video production with the specialist: silviomedeiros.net

Director and Photografy: Silvio Medeiros

Make: Alexandra Batista de Araujo

Rental producer: Calixto

Assistente de direção: Márcio Costa

Som direto: Augusto Bispo



Music and Sound Company: Antfood Music & Sound Design

Creative Direction: Lou Schmidt, Fernando Rojo e Tiago Mago

Executive Production: Renato Castro e Christiane Rachel

Musical Production: Lou Schmidt, Fernando Rojo, Tiago Mago, Luis Bergmann, Lucas Baldin e Vinicius Nunes

Production Coordination: Fernando Ianni e Monique Munhoz

Finish: Bruno Broaska, Fabian Jorge e Pablo Homem de Mello



Specialist: Luiza Brandão



Pictures: La Carretera Filmes

Diretor: Mauricio Pisani

Producer: Acauã Sol

Photography: Lucio Telles



National PR: Loures

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news