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As children and young people are increasingly immersed in interactive worlds, especially in the online gaming universe, global studies indicate that a child can spend even more time, … read moremoney, and experience more anxiety than a professional gambler. Faced with this scenario, Vivo and the Africa Creative agency, with the technical support of the Regional Psychology Council of São Paulo (CRP-SP), have created a platform aimed at creating more conscious consumption of online games by younger audiences.
The platform, named Vegas Generation, was created to help parents, guardians, caregivers, and educators promote a more healthy, responsible approach to children’s online gaming activity. Vegas Generation serves as a clear guide that can help detect problematic usage of online games by children, something that has concerned parents, caregivers, educators, and young people’s advocates around the world. Additionally, Vegas Generation’s platform provides caregivers with access to relevant information on the subject.
In order to definitively identify signs children are engaging in potentially harmful online gaming activity, the platform, www.vegasgeneration.com, gives parents, guardians, and caregivers a test in which their own answers indicate if their child is playing games beyond what experts consider a normal amount. www.vegasgeneration.com provides suggestions and guidance on taking the first steps to deal with a child’s toxic online gaming. All content production of the platform and support were done in partnership with Luiza Brandão, a psychologist specializing in children and adolescent behavior, who has been assisting families facing this problem for seven years. As part of her investigation into the problems of kids and gaming, Brandão wrote an article for her postgraduate degree in Clinical Psychology at the University of São Paulo (USP) on factors associated with the misuse of video games among Brazilian teenagers.
The rollout of Vegas Generation promoted on Vivo’s social media channels, along with impactful images produced by artificial intelligence that depict the reality of the gaming issue along with illustrating the solutions. Finally, a Google search strategy will be implemented to answer the most frequently searched questions by parents and relatives on the search engine.
read less...Co-COO: Heloisa Pupim
Client Services: Camilla Steiman, Larissa Bertin, Rafaela Petita, Natalia Chamadouro e Barbara Passos
Media: Pedro Eustaquio, Jefferson Sales, Tatiana Araujo, Dani Laterza
Strategy: Ana Kuroki; Anne Corbucci, Nathalia França e Katiane Souza
Content: Patricia Colombo, Aline Botelho, Naty Moreno, Aline Khoury
VP of Special Projects and Creative Content: Juliana Leite
Director of Special Projects: Lica de Souza
Project Manager: Giovanna Lima
Creative Producer: Lais Cattena, Thays Miranda, Theo Etlin, Raquel Martins
Production Assistant: Valentina De Luca
Intern: Marina Rabello
Director of Sustainability and Institutional Relations: Raphael Vandystadt
RTV: Rodrigo Ferrari, Tais Olhiara
Case Edit: Dani Seabra, Thays Silva
Motion: Diego Oliveira
Color: Fabio Mackza
Creative Research Director: Estevão Mabilia Meneguzzo
Creative Research Manager: Eduardo Berardinelli
Creative Researcher: Bea Ribeiro, Mana Black
Head of Sales and Strategy: Victoria Scaff
Atendimento: Bruna Chamlian, Patricia Aguiar,, Giovanna Saad, Karin Diniz
Production Coordination: Katiucia Soares, Thalita Machado
Director of Photography: Will Etchebehere
Service Metanoia Content: Federico Ameglio e Veronica Berta
Assistant Director: Lu Camargo
Post-production Coordination: Roberta Bruzadin
Post-Production Service: Claudia Rocha
Finisher: Fabio Abreu / Roberta Bruzadin
Editor: Ivan Kanter
Color: Osmar Jr.
Finisher: Leandro Pena / Marcio Mattos
AI image post-production: Studio Boreal
Video production with the specialist: silviomedeiros.net
Director and Photografy: Silvio Medeiros
Make: Alexandra Batista de Araujo
Rental producer: Calixto
Assistente de direção: Márcio Costa
Som direto: Augusto Bispo
Music and Sound Company: Antfood Music & Sound Design
Creative Direction: Lou Schmidt, Fernando Rojo e Tiago Mago
Executive Production: Renato Castro e Christiane Rachel
Musical Production: Lou Schmidt, Fernando Rojo, Tiago Mago, Luis Bergmann, Lucas Baldin e Vinicius Nunes
Production Coordination: Fernando Ianni e Monique Munhoz
Finish: Bruno Broaska, Fabian Jorge e Pablo Homem de Mello
Specialist: Luiza Brandão
Pictures: La Carretera Filmes
Diretor: Mauricio Pisani
Producer: Acauã Sol
Photography: Lucio Telles
National PR: Loures
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