Irish firm Paddy Power and Danny Dyer have joined forces to celebrate England being 'Europe's favourites'... to win the biggest football tournament of the summer.
After years of … read moredodgy behaviour abroad and the small matter of a not-so-seamless Brexit, the well-known entertainment brand grabs the chance for a playful nod at England's unique position just two weeks out from Euro 2024.
So, they drafted in quintessential English football fan and all-round good geezer Danny to set the scene for the English army as they embark upon their German odyssey as 'Europe’s favourites'.
The ex-EastEnders star returns to the familiar role of landlord, with added swagger, as he confidently calls on his country to embrace this unlikely title as they reengage with Europe – in what could be Gareth Southgate’s swansong as England manager and a first major tournament in 58 years for the men’s team.
“Let’s have it right, England are everyone’s favourites.”
But in a twist typical of a brand famed for mischievously highlighting friendly sporting rivalries, Danny’s European compatriots chime in with an equally spirited response as to why that might be the case.
A German gentleman jokingly claims could be their modesty, as he takes his seat on a plane filled with fans still celebrating 1966 World Cup glory.
By the poolside of a Spanish hotel, a waitress suggests it's because they blend so seamlessly into new cultures.
Without missing a beat, Dyer effortlessly reclines in his sun lounger to pop his 'trotters up' and order "Egg and chips por favor please mate."
Featuring cameos from ex-England International Peter Crouch and the unlikely stars of the 'Four Lads in Jeans' meme, further tongue-in-cheek declarations are made about fashion, wit, and England's renowned knack for making a "gracious exit".
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