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Web Film

Israel Cancer Association: Cigarette now, Nightmare later

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For World No Tobacco Day, a chilling digital video campaign titled "Cigarette Now, Nightmare Later" depicts a paper human figure shaped like a cigarette slowly burning, coughing, Breathing heavily and becoming charred black by the end. The haunting visuals, accompanied by swirling smoke and the title, aim to shock viewers on Facebook and Instagram into recognizing smoking's devastating long-term effects.
Credits Other credits

Media Department Manager: Maya Feldblum

Social Media & Digital: Ephrat Beloosesky

Director, Information and Health

Promotion Department: Dana Frost

Digital manager: Ziv Douchan

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