British Gas, the nation’s most trusted energy supplier, today launches its new campaign, celebrating the epic summer of sport we are about to embark on, and the invaluable role British Gas will play, as category leader, in powering the UK’s sports mad fans. Powering them with energy as they enjoy the spectacle on TV; with engineers to keep their homes running smoothly; and with innovative Net Zero propositions to make their lives smoother so they can focus on what really matters. Following the PeakSave campaign last winter, this is the second instalment showcasing British Gas’ proud partnership with Team GB and ParalympicsGB, and this time it flips the focus from the athletes to show customers in their homes, being powered by British Gas as they enjoy the sporting action.
Delivered with agency partners T&Pm and OMD UK, the unmissable campaign launches tonight during the Scotland Germany Euros opener, with a 60 second TV film. The spot opens on Team GB and ParalympicsGB superstars Tom Daley, Katarina-Johnson-Thompson and Alfie Hewett in front of what looks like the Eiffel Tower, before panning to reveal they’re in fact in front of Crystal Palace Tower in London.