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British Gas, the nation’s most trusted energy supplier, today launches its new campaign, celebrating the epic summer of sport we are about to embark on, and the invaluable role British Gas will play, as category leader, in powering the UK’s sports mad fans. Powering them with energy as they enjoy the spectacle on TV; with engineers to keep their homes running smoothly; and with innovative Net Zero propositions to make their lives smoother so they can focus on what really matters. Following the PeakSave campaign last winter, this is the second instalment showcasing British Gas’ proud partnership with Team GB and ParalympicsGB, and this time it flips the focus from the athletes to show customers in their homes, being powered by British Gas as they enjoy the sporting action.
Delivered with agency partners T&Pm and OMD UK, the unmissable campaign launches tonight during the Scotland Germany Euros opener, with a 60 second TV film. The spot opens on Team GB and ParalympicsGB superstars Tom Daley, Katarina-Johnson-Thompson and Alfie Hewett in front of what looks like the Eiffel Tower, before panning to reveal they’re in fact in front of Crystal Palace Tower in London.
Credits
Other credits
Client: British Gas
Chief Customer Officer: Gary Booker
Marketing Director: Andy Freeman
Head of Group Marketing: Sam Taylor
Brand Strategy Lead: Kay Bourton
Head of Strategic Brand Partnerships: James Corcoran
Media Lead: Alex Neary
Planning Director: Oli Waterstone
Business Director: Lucy Almond
Senior Account Director: Alex Addison
Senior Account Manager: Jemima McDougall
Head of Art Buying: Emma Modler
Senior Art Producer: Ellen Green
Head of Integrated Production: Charles Crisp
Senior Producers: Charlie Ebbs & Georgia Evert
Creative Producer: Ben Miller
Production Assistant: Carla Sandhu
Head of Art: Dan Beckett
Senior Designer: Phil Cook
Media agency: OMD UK
CEO: Laura Fenton
Chief Client Experience Officer: Kathryn DeKeyser
Managing Partner: Faye Gilman
Strategy Director: Lucy Adams
Executive Business Director: Sarah de Looze
Business Director: Chris Donnelly
Sport & Entertainment marketing agency: Fuse
Account Director: George Thorp & Danielle Barwick
Senior Account Manager: Scott Moore
Production Manager: Nurjan Nevzat
Production Designer: Poppy Luard
Costume Designer: Amy Albertine Andrew
Editor: Final Cut
Editor: Ryan Beck @ Final Cut
Assistant Editor: Ruby Browne
Edit Producer: Nikki Porter
Online: Magic Numbers
Post Production: Magic Numbers
Executive Producer: Anandi Peiris 2D Supervisor: Bevis Jones
Grade: Company 3 London
Colourist: Jean-Clément Soret, Matthieu Toullet Colour EP: Ellora Soret
Colour Producer: Kerri Aungle
Sound: Machine
Sound Designer: James Cobbold
VO Record: Patch Rowland
Audio EP: Rebecca Boswell
Photographer: Emily Stein
Agent: Wyatt Clarke-Jones
Stills Post Production: Curious
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