TV ad: Tobacco Free Florida: Behind The Screen

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alma, the Miami-based creative shop best known for campaigns like Better with Pepsi and Coors Light Iceman to Canton, has launched new work for THE FACTS NOW, a division of Tobacco Free Florida that helps current smokers quit. “Behind The Screen” addresses misleading perceptions about vaping on social media, and how it can make teens think nicotine doesn’t physically, mentally, and emotionally impact their health. The further the spot goes on, the truth is revealed.

Category Public interest
Client Tobacco Free Florida
Agency Alma
Production Imposter
Country United States of America
Uploaded 26 June, 2024

Credits

Director
Scott Perry
Executive Creative Director
Gabriel Ferrer
Creative Director
Gabriel Reyes
Producer
Sabrina Paz Riesgo
Art Director
Andrea Giraldo
Copywriter
Andrew Del Valle
Copywriter
Alejandra Vidal

Other credits

Client

Team Laura Corbin

Marketing Director Lacoadia Burkes

Coordinator Bianca Bulengo

Agency

Strategic Planner Olivia Henry

Account Director Elizabeth McCarthy

Account Handling Christina Carbonell

Account Executive Cassandra Bosley

Project Manager Erica Hecht

Production

Executive Producer Avtar Kay

Head of Production Todd Ruhnau

Producer Tyler Ben-Amotz

Tobacco Free Florida: Behind The Screen - Basketball

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