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Tobacco Free Florida: Behind The Screen - Road Trip
alma, the Miami-based creative shop best known for campaigns like Better with Pepsi and Coors Light Iceman to Canton, has launched new work for THE FACTS NOW, a division of Tobacco Free Florida that helps current smokers quit. “Behind The Screen” addresses misleading perceptions about vaping on social media, and how it can make teens think nicotine doesn’t physically, mentally, and emotionally impact their health. The further the spot goes on, the truth is revealed.
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