With a mixture of traditional values and global aspirations, being community driven yet yearning to be able to express themselves as individuals, Nigerian Gen Z's are navigating … read morefinding belonging. Because they aren’t sure how or when to be themselves. Their true selves.
We tend to hide our real selves from the world, from others, and even from ourselves. But music always brings it out. And when it does, it connects to others’ true selves as well.
We wanted to show Nigerian youth that Spotify is the music platform where they can be heard, be reflected and be free, to be as they really are. Where they can discover who they are today, for tomorrow, for themselves.
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