Mercury: Password's on the back

Mercury, one of New Zealand’s biggest energy companies, now does broadband.

To let people know we offer internet, we had to let them know we KNOW internet.

So we turned a series of bus shelters across the country into giant internet modems to test drive some free internet.

And like any internet modem, we put the password on the back.

Thousands of people ended up making themselves right at home in our out of home placements, clocking up over a million hours of free internet usage.

Who would’ve thought putting an ad on the wrong side of a bus shelter would capture the attention of a nation and generate a heap of new customers?