The WA Department of the Premier and Cabinet and Department of Health have kickstarted a new effort to tackle vaccine misinformation, through a public awareness campaign created by 303MullenLowe, Mediahub and Carat WA.
The Don’t Assume You’re Immune campaign aims to educate the public about the importance of vaccines, encourage people to get vaccinated as per the WA immunisation schedule – and raise awareness of the potentially life threatening complications of vaccine-preventable diseases.
303 MullenLowe has developed the campaign to drive medium and long-term behaviour change around immunisation, through strategy, creative and production. It is live from this week for the next 12-months across TV, online video, social media, large and small format OOH, radio (targeted and mainstream), press, cinema, high impact digital displays and search.
