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The WA Department of the Premier and Cabinet and Department of Health have kickstarted a new effort to tackle vaccine misinformation, through a public awareness campaign created by 303MullenLowe, Mediahub and Carat WA.
The Don’t Assume You’re Immune campaign aims to educate the public about the importance of vaccines, encourage people to get vaccinated as per the WA immunisation schedule – and raise awareness of the potentially life threatening complications of vaccine-preventable diseases.
303 MullenLowe has developed the campaign to drive medium and long-term behaviour change around immunisation, through strategy, creative and production. It is live from this week for the next 12-months across TV, online video, social media, large and small format OOH, radio (targeted and mainstream), press, cinema, high impact digital displays and search.
Credits
Other credits
WA Department of the Premier and Cabinet, Strategic Communications Unit
WA Department of Health, Communications Directorate
Mediahub (Media Strategy)
General Manager: Kylie Macey
Carat (Media Planning)
Client Partner: Michelle Testa
Group Investment Director: Sam Giuffre
Digital Strategy Director: Dale Ferreria
Client Manager: Sophie Park
Client Associate: Ollie O’Meehan
Digital Manager: Nicole MacNeil, Megs Hollis
Performance Manager: Gerry Eeringa
Data & Analytics Lead: Griffin Becker
Larchmont (Primary Campaign, Production)
Director: Mitch Green
Producer: Luke Kneller
MD: Liv Reddy
1st AD: Mark Boskell
DOP: Gregoire Liere
Photography: Finlay MacKay
1st AC / Focus Puller: Murray Johnston
2nd AC: Amelia Morgan-de Laine
Gaffer: Jean Vandermeiren
Best Boy: Andrew Piercy
Key Grip: Greg Stirling
Grip Assistant: Blade Chenoweth
Grip Assist: Zac Walker
Sound Recordist: Scott Montgomery
Production Designer: Kylie Clifford
Art Assist: Darrell Beck
Wardrobe: Lien See Leong
Make Up & Hair: Ali Knapton
Location Manager: Crystal McCallum
Location Assistant/Unit: Carmel Fox
Casting: Megan Carpenter
Post Production & Audio Post
Offline Edit: Lucas Vazquez
Colour: Marcus Friedlander
Online & Delivery: The Office of John Cheese (James Hawkes)
Audio Mix: Electric Sheep Music
Sound Designer, Radio: Soundbyte (Brad Habib)
BTL / Social Campaign produced by Clockwork Films WA, Directed by Mikey Hamer
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