Dentsu Creative shares its first work with DIY store Lowe’s, featuring Lionel Messi, and running throughout the CONMEBOL Copa América 2024 USA tournament, with the final game this … read moreSunday, July 14th. 'Celebrate the Assist' brings together the Lowe’s brand, known for friendly, helpful associates, and Lionel Messi, known for his record-breaking number of assists, to showcasing the power of the assist, on the field AND in the aisles.
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