Lowe's: Under Pressure

Lowe’s is getting ready to kick off football season by showcasing all the ways homeowners can win — from support in-store to the easy-to-use mobile app and options like same day delivery — just in time for the first game. And they’re leaning on their star-studded Home Team to do so. “All the Ways We Help,” an integrated marketing campaign created in partnership with Dentsu Creative, enlists the help of Home Team members (and NFL fan-favourites) Travis Kelce, Christian McCaffrey, Dak Prescott and, new Home Team member CJ Stroud, alongside Lowe’s red vest associates to give fans a play-by-play breakdown of how Lowe’s can help them score the right products at the right price to complete any type of home DIY project.