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Top 6: July 17th 2024
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Samsung: The Next Big Thing Is You

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Top 6: July 17th 2024
On July 10th, BBH USA debuted the latest iteration of Samsung Global’s 'The Next Big Thing Is You' campaign. Instead of struggling to navigate language barriers and limiting experiences, Samsung Global and BBH USA are encouraging consumers to open a new world of possibilities with a newfound confidence to connect with those around them. Set to a rendition of A Tribe Called Quest’s song “Can I Kick It?” viewers watch as a teen hops on his skateboard to explore his neighbourhood, stopping along the way to ask multiple groups of teens if he can join in on their activities. The catch? None of these groups speak English. Using his Galaxy AI interpreter, the young man successfully asks “Can I kick it?” in a variety of languages, being welcomed by all of his peers - made possible with the power of Galaxy AI.
Credits Other credits

Client

Marketing Yong Woo Kim

Marketing Nooree Hur

Marketing Jisu Goh

Marketing Woongki Kim

Agency

Group Account Director Nicole Hruby Daniel

Account Director Jean-Luc Ford

Account Manager Alex Wyatt

Strategist Elizabeth Rowny

Strategist Jessica Neira

Project Manager Juli Faltas

Executive Producer Andrew Runkle

Head of Production Deb Archambault

Production

President Daniel Bergmann

1st AD Javier Prieto

Production Designer Perry Newberry

Stylist Savannah Baker

Executive Producer Jonás Hendrix

Post Production / VFX Cosmo Street

Editorial Trim Editing

Editor Matt Newman

Editor Joey Henshaw

Producer Pia Ebrill

Producer Colby Eaton

Head of Production Anne Lai

Head of Production Luiza Naritomi

Executive Producer Maura Woodward

Executive Producer Noreen Khan

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