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Samsung: The Next Big Thing Is YouTop 6 this week
On July 10th, BBH USA debuted the latest iteration of Samsung Global’s 'The Next Big Thing Is You' campaign. Instead of struggling to navigate language barriers and limiting experiences, Samsung Global and BBH USA are encouraging consumers to open a new world of possibilities with a newfound confidence to connect with those around them. Set to a rendition of A Tribe Called Quest’s song “Can I Kick It?” viewers watch as a teen hops on his skateboard to explore his neighbourhood, stopping along the way to ask multiple groups of teens if he can join in on their activities. The catch? None of these groups speak English. Using his Galaxy AI interpreter, the young man successfully asks “Can I kick it?” in a variety of languages, being welcomed by all of his peers - made possible with the power of Galaxy AI.
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