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Top 6: July 24th 2024
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AAMI: When Our Athletes Are In The Making

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Top 6: July 24th 2024
When young athletes' aspirations exceed their skill, it creates a unique challenge for Australian households. Showing how AAMI helps easily put things right, is the focus of a new campaign developed by Ogilvy.

Called Athletes in the Making, it is the second execution in the new AAMI brand campaign, which first launched in March. The brand platform reminds Australians across the country that when unique quirks happen here in Australia, it's Lucky you're with AAMI. This new execution leverages the context of an upcoming global sporting event that will captivate the nation, and is live from this week across TV, BVOD, cinema, social, Radio Spotify, and OOH.
Credits Other credits

Client: AAMI (Suncorp)

CMO/EGM Brand & Customer Experience: Mim Haysom


Head of Brand & Content: Rapthi Thanapalasingam


AAMI Brand & Marketing Manager: Toby Gill


AAMI Marketing Lead: Liza Friedman


Mass Brands Marketing Specialist: Breanna Webster

AAMI Marketing Specialist: Sally Frank

Strategy & Creative Agency: Ogilvy Australia

Production: Hogarth

Production Company: Scoundrel 

Media: OMD

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