Top 6: July 24th 2024
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AAMI: When Our Athletes Are In The Making
Top 6: July 24th 2024
When young athletes' aspirations exceed their skill, it creates a unique challenge for Australian households. Showing how AAMI helps easily put things right, is the focus of a new campaign developed by Ogilvy.
Called Athletes in the Making, it is the second execution in the new AAMI brand campaign, which first launched in March. The brand platform reminds Australians across the country that when unique quirks happen here in Australia, it's Lucky you're with AAMI. This new execution leverages the context of an upcoming global sporting event that will captivate the nation, and is live from this week across TV, BVOD, cinema, social, Radio Spotify, and OOH.
Called Athletes in the Making, it is the second execution in the new AAMI brand campaign, which first launched in March. The brand platform reminds Australians across the country that when unique quirks happen here in Australia, it's Lucky you're with AAMI. This new execution leverages the context of an upcoming global sporting event that will captivate the nation, and is live from this week across TV, BVOD, cinema, social, Radio Spotify, and OOH.
- Category Finance & insurance
- Client AAMI
- Agency Ogilvy Network ANZ
- Production Scoundrel
- Country Australia
- Uploaded 17 July, 2024
- Director
Tim Bullock - Executive Creative Director
Hilary Badger - Chief Creative Officer
Toby Talbot - Group Creative Director
Chris Andrews - Producer
Renee Nadin - Art Director
Jenny Fang - Copywriter
Anthony Eid - Executive Producer
Amanda Bennie - Executive Producer
Adrian Shapiro - Senior Producer
Leigh Woodhams - Executive Producer
Kate Gooden - Sound
Squeak E Clean Studios - DoP
Jeremy Rouse - Group Account Director
Angus Pearce - Account Director
Sylvia Jahn - Visual Effects
Blockhead VFX - Editor
Adam Wills - Casting
Nick Hamon Casting - Production Designer
Ruby Mathers - Head of Strategy
Paul Arena - Head of Production
Josh Jenkins - Wardrobe Stylist
Maria Pattison - Grade
Ben Eagleton
Client: AAMI (Suncorp)
CMO/EGM Brand & Customer Experience: Mim Haysom
Head of Brand & Content: Rapthi Thanapalasingam
AAMI Brand & Marketing Manager: Toby Gill
AAMI Marketing Lead: Liza Friedman
Mass Brands Marketing Specialist: Breanna Webster
AAMI Marketing Specialist: Sally Frank
Strategy & Creative Agency: Ogilvy Australia
Production: Hogarth
Production Company: Scoundrel
Media: OMD
