CeraVe: Cleanse Like a Derm

CeraVe launches its newest soap opera cleansing campaign. The brand, known for its clever edutainment marketing, is releasing its newest campaign - Cleanse Like a Derm – a CeraVe Soap Opera – a playful take on nostalgic, daytime soap operas. Rooted in the staggering statistic that 43% of consumers report they rely on traditional soap for facial cleansing, the campaign aims to educate about the importance of proper cleansing habits and debunk bad skincare habits - such as using the wrong soap and sleeping with makeup on. The film sees Xochitl Gomez - known for her role in Doctor Strange in the Multiverse of Madness and most recently as the winner of Season 32 of Dancing with the Stars – starring as Xochitl Cleansington. Filled with all the classic soap opera clichés, Xochitl Cleansington is caught in a whirlwind of drama when her beloved CeraVe cleanser is swapped for a dreaded bar soap by a fake dermatologist. In a plot twist, her trusted dermatologist - board-certified dermatologist and popular social media influencer Dr. Dustin Portela - steps in to save the day, only to face off against his own evil twin in a battle to protect everyone's precious skincare routines.