Cerave: Kids Reactions

This campaign speaks to a generation that did not have a better sunscreen formula to protect against the sun. When you are a child, applying sunscreen is uncomfortable and sometimes feels like a punishment, but for you as a parent it is the best way to protect them against sunburn and damage to their skin, so we created some photographs that illustrate that. emotion of discomfort in children, we capture the attention of an audience (parents) to generate nostalgia and at the same time provide recognition about the new CeraVe Hydrating Sheer Sunscreen product that will no longer leave that white mark that sun protection products usually leave.
Each of the photos with the babies demonstrate pure human emotions such as: anger, hatred and disgust. Capturing their feelings was key to illustrating our goal and communicating the benefits of CeraVe's new product and the future of sunscreens so that everyone can see the innovation and motivate them to try it.