Print ad: Burger King: Crispy Chicken For

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Burger King Belgium just launched some eye-catching visuals, showing the affordable price of their burgers – specifically the Crispy Chicken, the Big King and the iconic Whopper – in coins. We all have “stray coins” lying around somewhere. Coins we discover under the cushions of our couch, in a bowl in our living room, or in the cup holder of our car. Money we already forgot about. But those coins are often enough to pay for a flame-grilled burger at Burger King. That’s why Burger King highlights these typical spots where “stray” coins are often found. The visuals do not explicitly mention the price of the burgers. But those who count the coins, will end up with the correct amount. With this, Burger King is responding to the #spendyourchange campaign. A government campaign that urges consumers to pay with their coins more often, in order to bring these lost coins back into circulation.