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Top 6: July 24th 2024
Direct Marketing

SKODA: Roads for all

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Top 6: July 24th 2024
Škoda, in partnership with the French Cycling Federation, is launching "Roads for all", the first car playmat featuring bike lanes to teach children about sharing the road. This initiative aims to foster road sharing awareness from a young age and involves a game box with a playmat, toy car, toy bike, and a booklet on road behaviors. The promotion is available from June 5th, with the first 400 copies available to be won on the Škoda France website. The mat will also be displayed in all dealerships across the country.
Credits Other credits

Customer Experience Consulting Director: Paul Johannet

CRM Experts: Brice Pichard, Jean-Michel Martin

Digital Project Manager: Guillaume Rodriguez

Mat Production: TMS France

General Manager: Caroline Radat

Account Director: Raphaël Rodriguez

Media Agency: Remind PHD

Media Managers: Olivia Deschamps, Martin Briand, Jules Oster

Campaign Production Assets: Maul Productions

Track DDB Production Director: Chloé Travaillard

Maul Production Director: Alexandre Ardeois

Sound Production: Studio 5

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