Mercury: Big Crowd Energy Meter

Mercury energy power New Zealand’s biggest stadium, Eden Park.

But we didn't want to be the only one’s bringing the energy.

So we created The Big Crowd Energy Meter, linking the in-stadium screen to a decibel level machine to measure just how much energy the crowd was bringing.

Different levels of sound triggered a range of loudspeaker messages that called everyone out, to make sure they were bringing as much energy to the game as possible.

And it worked a treat. The Big Crowd Energy Meter became responsible for causing the loudest in-game moments across all top sporting events, including the All Blacks test match against England and the Super Rugby Final. What started as an in-game activation ended up on national broadcast television for the whole country to see, and hear, us making sure whoever was playing could feed off all the energy we were bringing to the game.