 |
Print
La Famiglia: To Die For
Research showed that consumers don’t see garlic bread as a necessity and only consider it as a pairing for Italian cuisine, which isn’t helped by La Famiglia’s Italian name and branding.
So we set-out to prove garlic bread could, and should, be an everyday indulgence, regardless of what else was on the menu. To deliver a campaign with bite, and show that no-one can resist its garlicky charms, we introduced the most unlikely of spokespeople - yep, a vampire. An undead mascot willing to risk immortality, all for the delicious taste of Australia's favourite garlic bread.
Creative Operations Director: Sarah Miller Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
