Nike: Winning Isn’t for Everyone

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• Category Sportswear
• Client Nike
• Agency Wieden + Kennedy, Portland
• Production Somesuch
• Country United States of America
• Uploaded 24 July, 2024

• 
  Director
  Kim Gehrig
• 
  Executive Creative Director
  Blair Warren
• 
  Executive Creative Director
  Caleb Jensen
• 
  Creative Director
  Kevin Steele
• 
  Creative Director
  Pedro Izique
• 
  Creative
  Jacobi Mehringer
• 
  Copywriter
  Andrew Chhour
• 
  Copywriter
  Courtney Fields
• 
  Art Director
  Tola Oseni
• 
  Copywriter
  James Yu
• 
  Copywriter
  Lisa Kadous
• 
  Executive Producer
  Seth Wilson
• 
  DoP
  Chayse Irvin

Client

Brand Director Andy Whiteside

Brand Director Bill Maginnis

Brand Director Steve Henderson

Brand Manager Janine Engel

Studio Manager Miko Cowan

Studio Manager Rachel Boucher

Brand Director Helena Thornton

Brand Director Ali Scharkey

Brand Director Enrico Balleri

Design Director Andy Walker

Product Manager Kai Magobenny

Product Manager Jeff Heisler

Social Manager Lauren Thompson

Business Affairs Manager Sarah Barrett

Product Manager Erin Usison

Marketing Kavita Paige

Manager Alyssa Bock

Brand Manager Brooke Snow

Brand Manager Colin Burke

Business Affairs Manager Deb Henderson

Brand Director Jonathan Ritchie

Agency

Head of Production Orlee Tatarka

Executive Producer Kerli Teo

Producer Emily Knight

Assistant Producer Lily Teague

Artist Grace Tsai Petrenka

Artist Rosie Ollero

Research & Development Emily Bibey

Production Assistant Lauren Hill Vaughan

Head of Social Media Dan Viens

General Manager John Dempsey

Brand Director William Frazier

Strategy Director Irsis Cabral

Content Producer Tom Lock

Operations Andrea Drapcho

Operations Asako Takahashi

Executive Assistant Val Harder

Business Affairs Manager Amber Lavender

Business Affairs Manager Mirielle Smith

Business Affairs Manager Billy Mucha

Managing Director Kathryn Addo

Brand Director Paul Wentworth

Brand Manager Katie Rietzke

Brand Manager Maggie Koplin

Strategic Planner Becca Taylor

Communications Director Brian Goldstein

Communications Director Reme DeBisschop

Media Director Jarod Diaz

Media Manager Bobby Finicle

Media Manager Alyssa Chu-Tom

Design Director Alicia Kuna

Designer Sarah Starr

Designer Paris Fontes-Michel

Designer Elena Reyna Hernandez

Designer Sophie Van Der Merwe

Designer Hui Chen Ou Yang

Designer Linh-Yen Hoang

Designer Jim Ward

Designer Jason Scheuermann

Studio Director Matt Blum

Studio Director Vicki Liu

Studio Director Ken Berg

Retoucher Frazer Goodbody

Retoucher Shay Platz

Retoucher Amy Ellars

Retoucher Greg Radich

Retoucher Frances Brown

Print Producer Denise Hanggi

Print Producer Kristin Holder

Broadcast Producer Maisie Plew

Broadcast Producer Greg Depp

Agency Curious Research & Clearance

Executive Producer Christina Lutz

Producer Samalee Matuszak

Team Julia Brandão

Research & Development Griffen Eckstein

Research & Development Nick Ehart

Research & Development Diego Alisson

Research & Development Tarik Faris

Research & Development Jessica Cope

Research & Development Marco Zenini

Research & Development Giulianna Lopérgolo Aguiar

Production Somesuch US

Founder Sally Campbell

Founder Tim Nash

Managing Director Seth Wilson

Head of Production Roger Zorovich

Print Producer Joe Yardley

Director's Assistant Stephan Moni

Line Producer Alexandra Lisee

Line Producer Jacob Swan Hyams

Production Supervisor Danielle Bilman

Production Manager Dominika Wosik

Production Supervisor Andrew Mardis

1st AD Guy Forgaard

Production Designer Akin McKenzie

Stylist Camille Garmendia

Coordinator Andy Ansah

Coordinator Seth Dakin

Coordinator Durray Thirdgill

Coordinator Mike Fisher

Production Emilie Muller Production

Photographer Anthony Blasko

Photographer Nico Therin

Photographer Christopher Anderson

Executive Producer Emilie Muller

Producer Cat Pires

Post Production Joint

Executive Producer Annie Maldonado

Executive Producer Tina Starkweather

Head of Production Catherine Liu

Editor Eric Hill

Editor Ling Chua

Edit Assistant Ian DeVore

Edit Assistant Joe Carugati

Flame Artist Brandon Sanders

Flame Artist Hannah Barnes

Motion Designer Gavin Wright

Motion Designer Katrina Zimmerman

Motion Designer Wesley Kandel

Motion Designer Austin Hyde

Producer Izzie Raitt

Producer John Dillon

Producer Dillard Brown

Producer Zai Outlaw

Post Production a52

Creative Director Andy McKenna

Creative Director Jesse Monsour

CG Supervisor David Hyatt

Flame Artist Adam Flynn

Flame Artist Kevin Stokes

Flame Artist Michael Vaglienty

Flame Artist Benoit Mannequin

Flame Artist Theodore Maniatis

Flame Artist Rod Basham

Flame Artist Nicolas Vigneau

Flame Artist Andy Davis

Flame Artist Joey Brattesani

VFX Artist Kevin Stokes

VFX Artist John Valle

VFX Artist Matthew Monteleone

3D Artist Dustin Mellum

3D Artist Chris Clyne

3D Artist Scott Nishiki

3D Artist Joe Chiechi

3D Artist Mike Bettinardi

3D Artist Joey Bettinardi

3D Artist Jose Limon

3D Artist Joe Paniagua

3D Artist Christian Sanchez

3D Artist Mike Kirylo

Managing Director Eve Kornblum

3D Lead Andy Wilkoff

Head of Production Drew Rissman

VFX Producer Sam Cornwell

Executive Producer Kim Christensen

Executive Producer Patrick Nugent

Post Production Trafik

Colourist Mark Gethin

Colour Assistant Taylor Pool

Head of Production Greer Bratschie

Managing Partner Robert Owens

Editorial Spotwelders

Editor Robert Duffy

Edit Assistant Brian Jones

Producer Edwina Lantigua

Music Field Day

Sound Designer Noah Woodburn

Sound Designer Morgan Johnson

Sound Designer Natale Huizenga

Executive Producer Leslie Carthy

Music Soundtree

Creative Director Peter Raeburn

Managing Director Jay James

Executive Producer Jay James

Music Supervisor Colin Mcllhagga

Arranger Peter Raeburn

Arranger Luke Fabia

Arranger John Mourounas

Arranger Benjamin Jones