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The Metropolitan Police: Change Needs You

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The New Met for London plan aims to transform the Metropolitan Police Service, with Commissioner Sir Mark Rowley putting change at the centre of his vision: “We must change for our communities and we must change for our officers and staff who serve them”. ‘Change’ was therefore the perfect theme for the new recruitment campaign for The Met; referencing both the positive difference potential recruits could make to their lives and to their communities, as well as being part of an organisation that is changing and improving as well.
Credits Other credits

Client

Communications Director Sharon Sawers

Campaign Manager Jessica Pearce

Head of Marketing Stephanie Day

Marketing Manager Lan Lieu

Marketing Maxine Geale

Marketing Manager Nia Williams

Marketing Manager Olivia Watson

Marketing Manager Alberta Davidson

Marketing Manager Natalie DeJong

Agency

Managing Director Harriet Knight

Client Lead Eve Bui

Account Director Sophie Ladmore

Senior Account Director Chloe Boothby

Designer Catherine Williams

Designer Viren Patel

Designer Steve Savory

Planning Director Emma Banks

Planning Director Emma Stafford

Head of Production Charlotte Lipsius

Producer Adrianne Langley

Producer Amelia Rose

Project Director Ben Mascari

Project Manager Sam Jones

Project Manager Pierce Lynch

Media

Media OmniGov

Media OMD

Production

Production Manager Esther Rich

Coordinator Jim Dowdall

Production Peter Bailey

Photographer Terry Graham

Producer Luisa Vasques

Agent Tom Wade

Camera Operator Gareth Williams

Lighting Joe Dabbs

Drone Operator Harry Adams

Post Production / VFX The Mill London

Producer Chloe Ensor

Colourist Philip Hambi

Post Production / VFX Stanley’s Post

Editorial tenthree

Editor James Demetriou

Music / Sound King Lear

Sound Designer Ed Downham

Sound Designer Dugal Macdiarmid

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