Rethink shares its latest Molson’s Olympics campaign, which sees the brand sponsoring a usually unheralded, but critical group of people who massively contribute to Canada’s success at the Games – the parents of Team Canada athletes. To celebrate, thank and compensate parents of Team Canada athletes for the essential role they have played in raising the country’s stars, Molson is signing nine deserving moms and dads to endorsement deals. These paid endorsements come with many of the perks that a pro athlete would receive – including contract signings, a starring role in a commercial, documentation of their journey in Paris across Molson’s social media channels, and of course, beer.
