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The AI-produced campaign showcases the power and breadth of eToro’s social investing platform. The 30-second video spot, titled "Be the investor you want to be," features a cast of
… read moreAI-generated characters representing eToro users. The core message is that the platform can enable users to study and emulate the particular strengths of different investors around the world. All elements of the video spot—including the visuals, music, and voice—were created with the assistance of various generative AI tools. The spot was aired on Eurosport’s Olympic coverage in 19 different languages across Europe.
read less...CMO: Nir Smulewicz
VP Marketing: Yannay Politi
Head of Creative: Shay Chikotay
Senior Art Director: Ella Krap Israel
Senior Creative Copywriter: Guy Magal
Art Director: Julia Remez, Yoav Banai
Marketing Operation Team Leader: Hila Shechter
Marketing Project Manager: Reut Zour
Head of Marketing Strategy: Yonathan Avivi
AI production: LTX Studio
Lightricks Creative Marketing Strategy Director: Tom Factor
Director: Ilan Bouni
Editor: Dedan Ouziel
Post: Roy Shalev
SFX: Astral
