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eToro: Be the investor you want to be
The AI-produced campaign showcases the power and breadth of eToro’s social investing platform. The 30-second video spot, titled "Be the investor you want to be," features a cast of AI-generated characters representing eToro users. The core message is that the platform can enable users to study and emulate the particular strengths of different investors around the world. All elements of the video spot—including the visuals, music, and voice—were created with the assistance of various generative AI tools. The spot was aired on Eurosport’s Olympic coverage in 19 different languages across Europe.
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