Outdoor ad: Bega: Toastie Town

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Bega wanted to celebrate their 125th birthday, by celebrating a staple their two main products created when used together, the humble Vegemite cheese toastie. So, we went back to where it all started, the town of Bega - renaming it to Toastie Town. We changed signs, business names, updated Google Maps, and of course changed every sandwich board in the town to a toasty board.

We offered every resident and everyone passing through the town a free Vegemite cheese toastie. Every cafe and bakery in the town served them, even the CEO of Bega got on a sandwich press to help. With over 70 pieces of media coverage in the first week alone, it was a huge success. And helped cement Bega as a staple Australian business in the hearts and minds of Aussies everywhere, especially those lucky enough to taste it for themselves.