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2degrees: Zoom
Despite New Zealand’s top three telecommunication providers all utilising the same cell towers and claiming 98.5% population coverage, there is a perception that the 2degrees network isn’t as strong. To address this, 2degrees introduced Blind Network Testing, a tongue-in-cheek test format that helps people see the similarities in network coverage by blindfolding them. Inspired by blind taste testing, our scientific method challenges people to make two calls from the exact same place at the exact same time. The challenge is to spot the difference between networks, which is ludicrous not just because they’re blindfolded, but because NZ’s best networks are basically all the same.
Media: OMD Related |
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