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Outdoor
ANZ: Layers of fraud protection
No single fraud safety measure is fool proof.
This alarmingly honest insight sits at the foundation of the latest campaign by ANZ, New Zealand’s biggest bank. To reassure customers ANZ is doing all it can to keep their money safe, we presented our layered approach to fraud protection, in the form of a beautifully designed out of home campaign. Each individual safety measure is presented as another layer of protection, with eye catching designs in ANZ’s signature blue tones. As technology evolves, this design system and comms platform is built to introduce more layers as they are deployed.
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