Outdoor ad: ANZ: Layers of fraud protection: Facial Recognition

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No single fraud safety measure is fool proof.
This alarmingly honest insight sits at the foundation of the latest campaign by ANZ, New Zealand’s biggest bank.

To reassure customers ANZ is doing all it can to keep their money safe, we presented our layered approach to fraud protection, in the form of a beautifully designed out of home campaign.

Each individual safety measure is presented as another layer of protection, with eye catching designs in ANZ’s signature blue tones.

As technology evolves, this design system and comms platform is built to introduce more layers as they are deployed.

Category Finance & insurance
Client ANZ
Agency TBWA New Zealand
Country New Zealand
Uploaded 7 August, 2024

Credits

Chief Creative Officer
Shane Bradnick
Creative Director
Ashwin Gopal
Creative Director
Gavin Siakimotu
Head of Art
Jim Walsh
Senior Producer
Mark Paisey
Head of Planning
Joseph Judd
Studio
Nic Neame
Retoucher
SixtyFour
Chief Executive Officer
Catherine Harris
Business Partner
Georgia Hall
Senior Business Director
Charlotte Eddowes
Group Business Director
Priyanka Patel

Other credits

ANZ Bank New Zealand:

Group CMO - Astrud Burgess

GM Marketing - Matthew Pickering

Head of Brand and Advertising - Michael Reynolds

Senior Marketing Manager - Zoe De Canha

Media Partner - PHD

ANZ: Layers of fraud protection: Facial Recognition

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ANZ: Layers of fraud protection: Facial Recognition

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