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Footy is great. Yet for all its greatness, it isn't a perfect game. That's why Australians love it so much.
What's not so great is when footy accidents happen, like kicking a ball … read moreinto a gutter and smashing a windscreen. That, and the many other quirky things that go wrong with footy, are the focus of AAMI’s latest campaign via Ogilvy.
Showcasing the unique challenges that footy brings to both professional and community players, AAMI’s new ‘When our game has its moments' campaign reinforces how Australia's largest national Insurer is a part of Australian life. And how, when things go wrong, it's Lucky you're with AAMI. The campaign reminds the audience of the insurer’s long-standing relationship as official major partner of the AFL and AFLW.
read less...Strategy & Creative - Ogilvy Australia
Toby Gill: AAMI Brand & Marketing Manager
Liza Friedman: AAMI Marketing Lead
Breanna Webster: Mass Brands Marketing Specialist
Jenny Hutchison: EM Group Sponsorships & Community
Gabrielle Emmett: Sponsorship Lead
Susie Turner: Sponsorship Specialist
Media: OMD
Production: Hogarth
VFX: Blockhead VFX
Media: OMD
MCG photograph supplied by: MCG
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