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ASB: Big Dog, Small House

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New Zealand’s most loved advertising couple, Ben and Amy, have a new furry addition to the family in the latest ASB campaign.

The new spots celebrate the role of home ownership read more
Credits Other credits

Client: ASB

Chief Marketing Officer: Helen Fitzsimons

Marketing Lead Home Lending and Insurance: Scott Drinkwater

Marketing Manager Home Lending: Alex Smith

Campaign Manager Home Lending: Madeline Biddulph-Wall

Assistant Marketing Manager Home Lending: Reece Waters

Marketing Manager Insurance: Ben Verboeket

Direct Marketing Manager Home Lending: Dita Sekhar

Head of Brand Experience: Stephanie Fahey

Brand Experience Lead: Bianca Osborne

Senior Social Media Manager: Jasmine Taggart



Media Agency: Initiative Aotearoa

Managing Director: Terri Collier

Group Business Director: Shona Foster

Group Digital Director: Christina So

Account Director: Finn Jelicich

Associate Investment and Partnerships Director: Ketan Narsinh

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