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ASB: Big Dog, Small House

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New Zealand’s most loved advertising couple, Ben and Amy, have a new furry addition to the family in the latest ASB campaign.

The new spots celebrate the role of home ownership managers in supporting New Zealanders throughout their changing home ownership journey.

In a series of light-hearted films, viewers are introduced to Sunny the Saint Bernard and Teana, a real life ASB home ownership manager, who helps Ben and Amy get back on track when they need to make changes to accommodate their new family member.
Credits Other credits

Client: ASB

Chief Marketing Officer: Helen Fitzsimons

Marketing Lead Home Lending and Insurance: Scott Drinkwater

Marketing Manager Home Lending: Alex Smith

Campaign Manager Home Lending: Madeline Biddulph-Wall

Assistant Marketing Manager Home Lending: Reece Waters

Marketing Manager Insurance: Ben Verboeket

Direct Marketing Manager Home Lending: Dita Sekhar

Head of Brand Experience: Stephanie Fahey

Brand Experience Lead: Bianca Osborne

Senior Social Media Manager: Jasmine Taggart



Media Agency: Initiative Aotearoa

Managing Director: Terri Collier

Group Business Director: Shona Foster

Group Digital Director: Christina So

Account Director: Finn Jelicich

Associate Investment and Partnerships Director: Ketan Narsinh

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