TV ad: ASB: Sunny's Tool Belt

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New Zealand’s most loved advertising couple, Ben and Amy, have a new furry addition to the family in the latest ASB campaign.

The new spots celebrate the role of home ownership managers in supporting New Zealanders throughout their changing home ownership journey.

In a series of light-hearted films, viewers are introduced to Sunny the Saint Bernard and Teana, a real life ASB home ownership manager, who helps Ben and Amy get back on track when they need to make changes to accommodate their new family member.

Category Finance & insurance
Client ASB
Agency The Monkeys Aotearoa
Production FINCH
Country New Zealand
Uploaded 14 August, 2024

Credits

Director
Alex Roberts
Chief Creative Officer
Damon Stapleton
Creative Director
James Conner
Creative Director
Christie Cooper
Producer
Nikki Walker
Art Director
Hanna Grant
Copywriter
Maisie D'Cruz
Executive Producer
Bex Kelly
DoP
Marty Williams
Sound
Liquid Studios
Editor
Julian Currin
Production Designer
Neville Stevenson
Music
Franklin Rd
Head of Integrated Production
Rosie Grayson
Online Editor
Stu Bedford
Group Business Director
Ruth Coulson
Chief Client Officer
Storm Day
Integrated Producer
Callum Crabb
Senior Strategist
Brona Kilkelly

Other credits

Client: ASB

Chief Marketing Officer: Helen Fitzsimons

Marketing Lead Home Lending and Insurance: Scott Drinkwater

Marketing Manager Home Lending: Alex Smith

Campaign Manager Home Lending: Madeline Biddulph-Wall

Assistant Marketing Manager Home Lending: Reece Waters

Marketing Manager Insurance: Ben Verboeket

Direct Marketing Manager Home Lending: Dita Sekhar

Head of Brand Experience: Stephanie Fahey

Brand Experience Lead: Bianca Osborne

Senior Social Media Manager: Jasmine Taggart

Media Agency: Initiative Aotearoa

Managing Director: Terri Collier

Group Business Director: Shona Foster

Group Digital Director: Christina So

Account Director: Finn Jelicich

Associate Investment and Partnerships Director: Ketan Narsinh

ASB: Sunny's Tool Belt

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ASB: Sunny's Tool Belt

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