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Top 6: August 21st 2024
Outdoor

Kayari: The Mos-kill-to-billboard

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Top 6: August 21st 2024
Kayari and anew advertising Bangkok unveil innovative mosquito-repelling billboards, The Mos-kill-to Billboard. The campaign transforms ordinary billboards into mosquito-repelling billboards and installs them throughout Bangkok. These billboards incorporate three key features designed to keep communities and commuter’s mosquito-free. This billboard combines yellow light, which has been proven to deter mosquitoes, with 15 KHz frequency waves recommended by the WHO as a safe and effective mosquito deterrent, and Pyrethrum extract, a natural and safe mosquito repellent. These three features work together to enhance the billboard’s effectiveness in repelling mosquitoes. This creative initiative is particularly beneficial for people waiting at bus stops and those living in mosquito-prone areas, providing them with a safer and more comfortable environment. anew advertising’s commitment to innovative solutions and community welfare is evident in this campaign, reflecting the company’s motto: “Never Say Never, Always ANEW.”
Credits Other credits

Client

Deputy Managing Director : Mrs.Vannee Kuansataporn

Business Development Manager : Mr.Pasin Kuansataporn

Agency

CCO & Founder : Thanannop Poonkhlai

CSO & Founder : Kulvara Saisomboon

Strategic Manager : Sawanya Pattananarak

Managing Director : Aek Jittawait

Group Account Director : Daranee Reuknumphet

Account Director : Krisada Changboonchu

Project Director : Phakpoom Surapongsanuruk

Production

Assistant Director : Watchara Srikadkao

Camera Operator : Prat Saynatee

1st Assistant Camera : Apichat Rakchang

Production Manager : Chatmongkol Nilprasert

Producer : Kasesarin Tauthong

Video Editor : Kwanjira Klinklan

Video Editor : Prachya Klomarrom

Motion Graphic Designer : Nattawut Saewang

Sales Director : Pattaratape Reepairoj

Project Manager : Pimphan Liunamchai

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