Softex: Padlette

Softex prioritizes women's well-being and equality, particularly in their recent campaign promoting healthy menstruation. Unfortunately, many Indonesian women lack awareness of cervical cancer, often ignoring symptoms due to limited knowledge. Discussing it is challenging, and rejection is common, making it a sensitive topic.

Softex found a unique habit: women roll up used pads in new packaging. This cultural practice allows Softex to connect personally. They introduced Padlette, replacing the sticker with an embedded color palette, offering menstrual health insights without changing habits.