Interactive ad: Axis Bank: Sanskrit Password

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Top 6: August 21st 2024

On this year’s Indian Independence Day, AutumnGrey India and Axis Bank have launched a distinctive campaign that spotlights Sanskrit, one of the world’s oldest languages, as a creative solution to a modern-day challenge. Although Sanskrit is one of India’s 22 official languages, its use has dwindled over the centuries. The campaign seeks to revive interest in this ancient language while addressing a prevalent issue many Indians face today: online security.

Category Finance & insurance
URL https://www.sanskritpassword.com/
Client Axis Bank
Agency AutumnGrey India
Country India
Uploaded 15 August, 2024

Credits

Executive Creative Director
Nishant Sethi
Chief Creative Officer
Sandipan Bhattacharyya
Executive Creative Director
Nishanth Anantharam
Senior Copywriter
Akshay Crasta
Creative Director/ writer
Atul Pathak
Copywriter
Nishanth Anantharam

Other credits

Anusha Shetty - Chairperson, group CEO

Sandipan Bhattacharyya - Managing Director & Chief Creative Officer

Hilma Aysha – Copy Supervisor

Jane Sequeira – Assistant Creative Director – Copy

Zainab Haji – Assistant Creative Director - Copy

Nishant Sethi – Executive Creative Director – Design

Ganesh Jadhav – Lead Animation & Design

Nandan Lad – Group Head – Design

Sagar Pawar – Sr. Design Director

Soumyadeep Ghosh – Sr. Group Head – Video Production

Vikrant Singh – Account Director – Client Servicing

Trisha Singhee – Account Manager – Client Servicing

Kanishka Mokashi – Account Manager – Client Servicing

Raviraj Shetty – Sr. Vice President – Finance

Chandrakant Achar – Sr. Manager – Finance

Santhosh Murugan – Director - Technology

Rohan Khude Patil – Sr. Lead Engineer – Technology

Takshil Khanvilkar – Sanskrit Expert – Professor

Axis Bank: Sanskrit Password

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Axis Bank: Sanskrit Password

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