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Top 6: February 5th 2025
Digital security in India often falters at its most basic level: PINs. Simple and predictable combinations like birthdates, anniversaries, and patterns are far too common, leaving … read moremillions vulnerable to fraud. But what if PINs didn’t have to be remembered as numbers at all? What if your PIN could be a word? That’s the idea behind Devanagari PIN, a campaign by AutumnGrey, a Grey company, and Axis Bank that redefines digital security for every Indian this Republic Day. At the heart of Devanagari PIN is a custom-built font that reveals hidden numbers within the Devanagari script, offering a truly Indian solution to digital security. By uncovering hidden numbers within the Devanagari script, this font serves as a visual mnemonic, making your PIN easier to remember but nearly impossible to guess.
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Credits
Other credits
Chairperson & Group CEO: Anusha Shetty
Managing Director & Chief Creative Officer: Sandipan Bhattacharyya
Agency Team: Atul Pathak, Chandrakant Achar, Ganesh Jadhav, Jane Sequeira, Jasleen Sran, K. Sneharani Patra, Mithun Cotha, Nandan Lad, Nishant Sethi, Nishanth Anantharam, Raahi Gangapure, Raviraj Shetty, Rohan Khude Patil, Sagar Pawar, Santhosh Murugan, Soumyadeep Ghosh, Vikrant Singh
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