POWA: POV

On May 17, gut-wrenching CCTV footage was released by CNN showing Sean "Diddy" Combs violently assaulting singer Cassie.
The video was captured in a hotel 8 years ago but has sent shockwaves around the world this year. Not only has it exposed the predatory behaviour of Diddy, it has confirmed that domestic violence can affect everyone, even the rich.

The insight is that the media obsesses about the celebrity and his fall from grace, while the fundamental issue of domestic abuse and its victims get little attention.So we recreated the hotel corridor scene from the Diddy crime, as seen from Cassie.
The ad targeted people who searched for this Diddy/Cassie video, allowing them to view it again from a different angle.